SurveyMonkey, Google Forms, or Qualtrics: Which is the best data collection tool?

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  • August 19, 2016
  • Looking for the best survey or data collection tool for your research work? There are a number of data collection tools available in the market including Google forms, SurveyMonkey, and Qualtrics, which are suitable for your marketing needs.

    Each of these survey tools can be compared, based on the following criteria:

    • Price

    If price is the only criteria, opt for Google Forms as it is completely free for any number of question types and user responses.

    SurveyMonkey also has a free version and should suffice for a low volume survey (10 questions and 100 responses). For its first paid upgrade, SurveyMonkey offers you unlimited survey questions and up to 1000 responses.

    The free version of Qualtrics offers a maximum of 3 surveys and up to 250 responses. For its first paid upgrade, Qualtrics offers value for your money with up to 5000 responses, report creation, and 24-by-7 customer support.

    • Ease of use

    Google Forms is packed with features, which may take a while to understand. To aid you, online tutorials and help videos are easily available on YouTube and other websites.

    The free version of SurveyMonkey has limited capabilities, but the paid version is user-friendly especially for those with limited technical knowledge and survey design skills. For user assistance, SurveyMonkey provides a well-structured user manual in pdf format.

    Qualtrics offers the best user-friendly interface with features ranging from click-and-drag pictures for question design, multiple layouts, branching, and multiple choice options.

    • Maximum number of respondents

    The success of any survey can be determined by the number of responses that it can gather. Some survey tools also have a limit on the maximum number of respondents.

    Qualtrics tool offers unlimited number of respondents, with the maximum number of email responses of 10,000 every week.

    Google Forms has set a limit of 5,00,000 survey respondents, although the limit is usually determined by the survey size. The maximum number of email responses is limited to 2000 per day.

    The basic plan of SurveyMonkey has a limit of 1000 survey respondents per collector, with the maximum number of email responses is limited to 1000 per day.

    Your choice of the right survey tool is completely dependent of the available budget and the needs of your research work  needs.

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